Are you bombarded with solicitations for search engine optimization and unsure as to where to start, who to speak with and what you need?
SEO consultants are plenty. However, your business needs are different, specific and unique — and your SEO consultant should be as well.
Here are four questions to ask when seeking to hire a SEO consultant:
- Do they use black hat methods or are any of their methods considered black hat? “Black hat” techniques are questionable or spam-essence methods for directing traffic to your landing page. While getting people to your landing page is your main priority, using these type of methods to increase your website’s ranking is subject to penalty by Google and other search engines. What can you do? Ensure the methods your SEO consultant employs are acceptable.
- Money, Money, Money – Do you have it? Remember you get what you pay for and, unfortunately, when it comes to specials or low rates the results may not be what you up to your expectations.
- Reference list, please? Just as you would check references for new employees, you should check references for your potential SEO consultant. Also, ask for work samples and details about successful projects.
- Have them tell you a story. Similar to checking references, ask them to tell you about a particular successful project or a project that was difficult and they overcame? Do these questions sound familiar? They should because they are employment interview questions designed to provide you insight into the person you are about to hire.
Learn more about SEO services here.