How hard do you work for new clients? Fairly hard, I imagine. Your website should work just as hard as you do, too! An online presence is the side of you everyone sees when you think no one is looking. However, your online presence goes beyond your website and includes search engine optimization and social media accounts.
I have a twitter, Facebook, etc account.
That’s great but understanding how to leverage those accounts goes beyond the clever tweet or post. You must understand what your competitors are doing so you can truly “work it!”
This is where a marketing competitive analysis adds value to you, your website, and your local business. Read WSI Connect’s article, Marketing Competitive Analysis – Standing Out From Your Competition to learn more.